Oh my goodness; an Automated Webinar running 24/7 is as ingenious and revolutionary as the invention of the automatic washing machine or more currently, the robotic vacuum (I have one, and it's sooo liberating)! These two wonderful inventions have totally liberated women from endless hours of tedious, labour-intensive chores, leaving her with more free time to pursue creatine and innovative stuff; like running her own business!

Well, ladies, trust me, Automated Webinars are equally as liberating in the world of digital sales and marketing campaigns, as the labor-saving gadgets invented for us.

A webinar is a valuable marketing strategy for any business. It can be used for, but not limited to:

• Live meetings
• Discussions
• Presentations
• Demonstrations
• Promotions
• Marketing

Live webinars are interactive and are also a useful tool for training and coaching. It allows the participants to connect remotely, so long journeys to meetings are minimised. Plus, the host doesn't need to hire conference rooms as a venue; keeping costs to a minimum. 

Live webinars are also particularly useful when it's necessary to communicate across different continents and time zones. No more expensive flights or hotel stays. The meeting can also be recorded and stored, so they can be accessed later if a participant couldn't make the live meeting. Another bonus is that it also massively reduces our carbon footprint, so we're doing our bit for the environment too.

The ultimate marketing strategy tool

A Webinar is best used as a powerful and effective marketing strategy tool and has the highest conversion rate than anything else on the internet. It's utilised to reach thousands of consumers who can watch any live meeting/seminar/marketing event simultaneously across the globe and is where the host can pitch their product or service to a captive audience; enabling the opportunity to generate sales. It's also a fast way to increase your email campaign database for CRM, marketing strategies, promos, etc.

A webinar is also an uninterrupted event; giving the viewer the incentive to stay with you through a heightened sense of attention. The attention is created by the info and content you share during the webinar. You need to give the viewer an understanding of the value they'll receive by watching.

Your potential consumer has already shown an interest in your product/service by joining the webinar, so they're already are in a state of purchasing, which you need to capitalise on.

Generally speaking, you know more about your product or service than the viewer, so a webinar will automatically elevate you as the authority figure on what you're selling — therefore creating confidence in the viewer for what you have to say. A well-constructed content which offers value to the consumer will ultimately convert to sales.

What is an Automated Webinar?

The simple answer is; all of the above... and some.

Once you have recorded your webinar, you can run it every thirty minutes, 24/7, on the internet. It can be offered as a free event through your email and social media marketing campaigns, plus you can upload it to YouTube for organic reach. You can promote your product or service globally too, and with over seven billion people on this earth; the world really is your oyster. Once your webinar is created, set up, and running, all you do is manage the sales and enquiries. How cool is that!

You don't even need to create a live event. You can record your webinar from the comfort of your home, by using slides, video, audio, and other innovative tools, such as drawing-the-scene-as-you-speak software. And if you're a little shy at the sound of your own voice, I'm sure you have at least one friend or associate who is an extrovert and will gladly collaborate with you on your project by doing a scripted voiceover.

To Summerise

You can't have your desired success story without automated webinars, so you need to get up to speed as soon as you can. It can all seem a bit daunting but don't worry; because we're a one-stop-shop for all your business needs; once you're on board, you become like family. Like all good families; we're here for you and do all we can to work with you to manifest your business dreams into reality. 

Here at Empowering Businesswomen, our CEO, Rania, will coach you on 'how-to' achieve the making of a tailored webinar to suit your niche product or service. She will advise you on which integrated software you need, and then support you through the process. The girls at EB will write your scripts too... Yay!

Why not book a free call to find out how to get started on your Webinars. It will genuinely revolutionise your marketing campaign strategies and elevate you in the marketplace.

With love,

Team EB

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